UX Research & Product Design
Airbnb UX Case Study
Identifying friction in Airbnb's mobile booking flow and prototyping a clearer path to book.
Identifying friction in Airbnb's mobile booking flow and prototyping a clearer path to book.
Friction points in the Airbnb booking process — particularly around the filtering system, pricing transparency, and inconsistent search results across devices — were creating confusion and decision fatigue for frequent users.
Desk research and user interviews surfaced the core frustrations; low- and medium-fidelity prototypes explored a more intuitive filtering system, Google Maps API integration for a better map view, removal of the confusing month filter, and improved consistency across mobile and desktop.
Final recommendations aimed at improving the user journey, reducing decision fatigue and enhancing the booking experience — with hands-on practice in user research, wireframing, prototyping and user testing along the way.
Desk research and user interviews revealed common frustrations such as hidden fees, difficulty with map views, and confusion in the booking process leading to frustration.
Low-fidelity and medium-fidelity prototypes focused on a more intuitive filtering system, Google Maps API integration for a better map view in search, removal of the month filter that confused users, and improved consistency across mobile and desktop platforms.
The delivered solutions aimed at improving the overall user journey, reducing decision fatigue, and enhancing the booking experience for Airbnb users — while prioritising user needs throughout the design process.
