As part of my User Experience (UX) design journey with RMIT, I completed an in-depth case study focused on enhancing the user experience for Airbnb's mobile platform. This project involved a thorough exploration of the current user flow and identifying key pain points and opportunities for improvement, particularly for frequent Airbnb users.
I identified friction points in the Airbnb booking process, particularly around the filtering system, pricing transparency, and inconsistent search results across devices.
Conducted desk research and user interviews to gather insights, revealing common frustrations such as hidden fees, difficulty with map views, and confusion in booking process leading to frustration.
Created low-fidelity and medium-fidelity prototypes focusing on: 1. A more intuitive filtering system. 2.Google map API integration for better map view on search bar. 3. Removal of month filter that caused confusion among users 4. Improved consistency across mobile and desktop platforms.
Delivered solutions aimed at improving the overall user journey, reducing decision fatigue, and enhancing the booking experience for Airbnb users. Through this case study, I gained hands-on experience in user research, wireframing, prototyping, and user testing, while learning to prioritize user needs in the design process.
I’m always open to discussing new ideas, opportunities, collaborations, or simply connecting with people who care about building better digital experiences. Whether you’re hiring, partnering, or just want to say hello, feel free to reach out.
Designing and building thoughtful digital experiences at the intersection of UX, UI and web development.
